Mapping Your Customers' Hassles Should Be High On Your Agenda

A recent blog post from Fast Company Magazine explains how Netflix's CEO and founder, Reed Hastings, tackled the movie renting industry by considering his own frustrations and annoyances of renting movies first in order to discover ways to eliminate those hassles.

"The executives behind some of today's most successful products and services all share the ability to experience the world through the eyes and emotions of customers...they use themselves as the starting points, asking "what do I hate about this product process?""- Fast Company Magazine

Fast Company Magazine reveals for exceptional success, mapping your customers' hassles should be marked as a high priority on your agenda in order to have happy customers who will keep coming back.

Below is the link to Fast Company Magazine's Blog post:
http://www.fastcompany.com/1781300/hassle-maps-the-genesis-of-demand