Friday, February 10, 2012

Toyoda's Comeback Kid- written by Alex Taylor III





These last few years have tested Japan's resiliency. In addition, to the global recession, they've had to cope with a frightening Tsunami, earthquakes and nuclear meltdown. While these natural disasters have disrupted manufacturing and demand within the country- Japan has also had troubles competing on the International automarket with such a high Yen- counter benefiting them.

In the midst of these national and global setbacks- Toyota has struggled to hold on to its reputation for exceptional quality. 

The article below describes how Toyota's relatively new President, Akio, has gone back to Toyota's founding principles to hopefully revive the company and reestablish its top position in the industry.

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