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Monday, November 18, 2013

Corporate Social Responsibility

These days more and more organizations and consumers alike are attuned to the importance of exercising corporate social responsibility. Toyota steps out of the box again and went beyond donating a hefty cheque, Toyota shared what they do best- kaizen.

Engineers from Toyota conducted a kaizen at a soup kitchen in Harownlem, bringing the wait for dinner from up to 90 minutes to a mere 18 minutes.

But it doesn't stop there, in Bushwick, Brooklyn, volunteers pack boxes of supplies for victims of Hurricane Sandy. Needless to say timeliness is crucial. Boxes that once took 11 minutes to pack is down to 3 minutes!

In our own small part of the world, being lean helps us exercise corporate social responsibility by reducing waste (both in tangible and intangible forms), improve processes and motivate and empower people.

Reflection: What do you do to help your company exercise corporate social responsibility?

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